1. What are one of the major marketing trends?
a. reliability
b. accessible
c. creativity
d. accountability
2. Name 2 of the 4 P's.
a. Place and promotion
b. place and publishing
c.publishing and product
d.Price and publishing
3. A set of characteristics that are unique to a brand,
perception that a given brand name is different or
better is called what?
a.logos
b. brand equality
c. brands
d. product
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